Brunello Cucinelli at Marina Bay SandsBrunello Cucinelli at Marina Bay Sands

BRUNELLO CUCINELLI

Brunello Cucinelli, founded in 1978 by the eponymous stylist and entrepreneur, is an Italian maison operating in the absolute luxury goods sector which specializes in cashmere and in the international informal luxury pret-à-porter sector. Brunello Cucinelli’s success is rooted in the history and legacy of great craftsmanship as well as in modern design: a quality strategy founded on a combination of innovation and artisan skill. The attention and the care taken in manufacturing the product are expressed through the use of the highest quality raw materials, tailoring and craftsmanship of exclusive Made in Italy production combined with savoir faire and creativity. As exclusive testimonial of Italian lifestyle worldwide, company business has always been conducted in the medieval hamlet of Solomeo, on the outskirts of Perugia. The brand is distributed internationally in over sixty countries through monobrand boutique in leading capitals and cities worldwide and in the most exclusive resorts, with a significant presence in selected multibrand stores, including leading luxury department stores.
LocationB1-81, Galleria Level
Hours

SUN - THU 10:30am - 11:00pm
FRI - SAT 10:30am - 11:30pm

PHONE NUMBER+65 6688 7216
Websitewww.brunellocucinelli.com
Spring Summer 2016
Bruno Cucinelli Spring Summer 2016

Luxe takes time to be made; it definitely doesn’t happen overnight.

Brunello Cucinelli

SS16 Collection Review (Men’s) 
Behind-the-Brand 
The Brunello Cucinelli Story
Bruno Cucinelli Women's Fashion

In 1978 the initial core of a company was established driven by the desire to create a different way of doing business in the twenty-first century; it was to be based on a contemporary form of humanism that over the years the international press has identified as a “humanistic” capitalism, where profit can be sought without damaging mankind. Success came from a basic intuition: dying cashmere, which until then had mainly come in natural or more basic colours. The company found its ideal location in the ancient hamlet of Solomeo, where its headquarters were moved in 1987, inside the fourteenth-century castle that had been restored for this precise purpose. Since then Solomeo has represented one of the company’s distinctive features: the coat of arms of the hamlet and the image of the castle both feature in the “Brunello Cucinelli” brand itself.

Since the second half of the Eighties, the company has consolidated its production and sales by adding the manufacturing of women’s trousers and skirts to its cashmere range followed by the first men’s collection; the penetration of some foreign markets also started back then with the development of the multibrand wholesale distribution channel. In the early 2000s the product range was expanded and completed to become a “total look” for womenswear and menswear; furthermore, in-house skills were developed to manufacture new products, thus establishing a highly recognisable style for the brand. At the same time, the first selected monobrand stores were opened – directly operated or through local partners – in exclusive locations in Italy and abroad. In April 2012 Brunello Cucinelli successfully led the company to its listing on the Milan Stock Exchange and closed the roadshow one week in advance as the shareholders’ book had already been covered 17 times. Brunello Cucinelli’s intention with the listing on the Stock Exchange was to ensure a longer life for his company through financial soundness and international shareholders, while preserving the brand’s allure, philosophy and founding values.

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