Proenza Schouler are relied upon to provide a dash of excitement, the fizz of the new
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parson's School of Design, eventually collaborating on their senior thesis which became their first collection as Proenza Schouler. Named after the designers' mothers' maiden names, the collection was bought in its entirety by Barneys New York.
Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.
Proenza Schouler has played an important role in reinvigorating American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the emerging brand was established as a leading talent in the industry. Proenza Schouler has won five CFDA awards including the 2003 Swarovski award for Ready to Wear, the 2009 Accessory Designer of the Year award, and the Womenswear Designer of the Year award in 2007, 2011 and 2013.
Proenza Schouler launched its first handbag collection in 2008, including the PS1, a classic satchel that embodies a sense of wearable luxury that has become the brand's signature. In 2012, Proenza Schouler signed a license agreement with IRIS S.p.A. to produce and distribute the brand's footwear collections.
The first Proenza Schouler store opened on New York's Madison Avenue in September 2012, followed by a second New York store in Soho in 2013. Rapid international expansion followed. The brand unveiled its Singapore flagship at Marina Bay Sands in April 2014, its first store outside North America. Proenza Schouler now boasts ten flagship stores and over 100 points of sale in the most prestigious locations across more than twenty different countries.