Our daily work is to dress time. We create pieces of beauty and accuracy but above all of emotionality and that is what sport is about.
The Tissot story begins in Le Locle, Switzerland, in 1853. Still at home in Le Locle, today Tissot is the largest traditional Swiss watch brand, based on volume, and is represented across five continents.
The brand’s DNA has two distinctive elements – traditional values and a commitment to innovation. Throughout its history, these have characterised all its products and technologies, as well as the diverse portfolio of sales and marketing activities.
The high calibre of the brand has been repeatedly recognised and in its illustrious history, Tissot has been named Official Timekeeper and Partner of many disciplines including Basketball, Motorsports, Rugby and Cycling.
Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world's largest producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, "Innovators by Tradition."