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The essence of Spring with vibrant colors, visually striking pieces and a wanderlust vibe
B Turn Lock Bag
Bally was founded through the passion and vision of pioneer Carl Franz Bally. His original family business was the manufacture of elastic ribbon but a journey to Paris and a gift of love forever changed Bally’s destiny.
During a business trip to Paris in 1849, Carl Franz wanted to buy his wife some lace-up booties - the popular shoe of the day. Unable to recall her exact size, he decided to buy twelve pairs in a range of sizes, knowing that one would certainly fit. Upon visiting the Parisian factory where the booties were made, he noticed that each shoe featured buttons with elastic closures similar to the kind his family produced in Switzerland.
Inspired by the possibility of creating more jobs, he decided to expand his business into shoe production. Together with his brother Fritz, Carl Franz employed designers to assist and together, they began producing shoes made entirely by hand in the cellar of his Schönenwerd home.
The Bally Company was established in Schönenwerd in 1851 and three years later, the first factory located in the village centre was built. By the 1870s, Bally was recognised as a footwear industry leader.
Bally grew internationally and opened stores in Geneva and Montevideo in 1870, followed by Buenos Aires (1873), Paris (1879) and London (1882). In the 1980s, Bally was also one of the very first luxury brands to open in China. By now the brand had also extended its offering to include clothing, handbags and leather goods for both men and women (1976), and in 1990 would become truly global, opening in the following countries: Japan, Hong Kong, Singapore, Australia, Malaysia, Saudi Arabia, Brazil, Lebanon and Turkey.
Fast forward to present day, and the brand continues to go from strength to strength, combining an evolutionary mix of age- old techniques and state of the art technology, enabling the manufacture of high-quality products.