British label Mulberry’s romantic and inspiration design, take on the heritage and craft found in the English countryside, establishing it with that 'champion look' in the market. Heritage and English charm are one of the primary facets of the brand, yet today this has been combined with European sensibility, modern and innovative new designs for the new century. The bag collections take in a whole range of personalities, from the timeless understated Bayswater, the slouchy casual Mitzy, ultra-glam Daria and the Brit-girl cool, inspired by Alexa Chung, of the Alexa. Designed by Emma Hill, Mulberry often skips faddish trends for timeless classics, with designs that often incorporate splashes of fun and humour, meaning that Mulberry bags appeal to a whole spectrum of ages; both fashionistas and collectors alike.
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