B-Side Label was born in Osaka in 2003 when a group of sticker enthusiasts began selling their original designs on the street. Despite its humble origins, B-Side Label has since exploded in reach and popularity, having to date created over 5,000 different sticker designs and releasing 50 new ones each month created by Japan’s top designers. This means there’s a winning design for every taste and preference, whether it’s an oh-so-kawaii guitar-strumming cat designed by Mashkin, Miki Arai’s onsen-soaking capybaras or Yuu’s anthropomorphic, delightfully mischievous Onigiri (Japanese rice balls). 

Apart from their irresistible visual appeal, B-Side Label’s high-quality stickers are waterproof and covered with a UV protective film, which means they can be displayed on your car, bike, suitcase, surfboard and everyday items like washable food containers and water bottles. So well made are their stickers, in fact, that B-Side Label promises that once adhered, their designs will stay firmly in place for 1 year or more.