• Women's Fashion

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Aimer offers high-end lingerie, shapewear, swimwear and sleepwear that incorporate oriental motifs and European runway trends while blending comfort and sensuality.

As one of China’s most well-loved high-end lingerie labels, Aimer dedicates itself to designing lingerie for the Asian body, aided by ergonomics expertise and research. Having staged bikini and fashion shows annually in China Fashion Week for the past 25 years, the brand has styled numerous top Chinese celebrities and supermodels including Gong Li, Zhang Zilin, Lu Wei and many more.

Aimer is also known for being a size- and skin shade-inclusive lingerie brand, with Hungarian model Barbara Palvin helming the label’s Spring/Summer 2018 collection.

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From Macau and the Middle East to Singapore, Aimer has made its mark across the globe as a leading designer and manufacturer of lingerie. The Aimer Group produces some 400 collections annually across its brands, namely Aimer, La Clover, imi’s and AIMER MEN.