CHOPARD

Jewellery | Watches

Since its founding in 1860, Chopard has been crafting watches and jewellery for men and women that exude contemporary charm, synonymous with ethics and emotions, while perpetuating a heritage rich in tradition and artisanal savoir-faire.

Chopard acts through the prism of three fundamental elements: Craftsmanship, ensured by the work of passionate master artisans; abundant and generous Creativity; and Ethics. The Scheufele family, which has been guiding the Maison from generation to generation, is firmly convinced that contemporary luxury must necessarily be responsible.

Today, Chopard thus uses 100% ethical gold for the production of its gold watches and jewellery, as well as manufacturing its own Lucent Steel™ – with a recycling rate of at least 80% – for its steel timepieces.

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