• Beauty

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SU:M37° is a promise of unrivalled efficacy in ensuring healthy-looking skin through the ease of simple methods of maintenance with the help of the best that nature can offer. As one of the many brands under the wing of Korean Conglomerate, LG Household & Health Care, SU:M37° gains leverage through the extensive research and developmental resources provided by the Natural Fermentation Research Institute located in Gangwon-do, South Korea....

The extensive skincare range under SU:M37° boasts the core DNA build-up of Cytosis○R, a revolutionary discovery from the art of natural fermentation bursting with the vitality of nature. Under careful selection from a list of 500 medicinal herbs gathered from around the globe, 86 key plant-based ingredients were identified and subjected to solid or liquid fermentation respectively, under controlled environments of temperature, water, light, air, sound, and soil throughout the four seasons of 365 days where only the best active components remain and are used in the formulation of all SU:M37° products.