Marina Bay – the hub for international business events

Marina Bay Sands embarks on a bold venture to create an ecosystem of services around the Bay for its MICE clients



As the MICE sector goes through a period of revitalisation, Marina Bay Sands is embarking on a bold approach for its MICE clients this year.

Called the Bay Precinct Strategy, this will see Marina Bay Sands taking the lead in bringing together different hospitality players, attractions, retail malls and service providers around Marina Bay to create an enlarged ecosystem of services.

To be launched in phases, the strategy seeks to change the way business events are traditionally organised – from a one-venue destination to an experiential journey showcasing Singapore’s unique culture and character.

This cross-sector alliance is a critical step to amassing and presenting a directory of specific partner capabilities that event organisers can refer to when designing a highly personalised event programme. From fitness, arts and culture, pub crawls to gastronomic trails, event planners are able to conceptualise and build interest-based “trails” around the event, broadening their event beyond a single venue.