Old Seng Choong

  • Quick Bites & Desserts
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Founded by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional bakes and cakes to celebrate every joyous occasion. This eponymous new concept is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker and confectioner himself for over 30 years. It is named after the well-loved Seng Choong Confectionery, which was established in 1965 and run by Daniel’s parents until its closure in 1996. Old Seng Choong pays homage to his father and the confectionery that sparked his culinary ambitions. The brand focuses on traditional festive treats to accompany every momentous occasion and celebration in life. Aside from rolling out promotional items for calendar events such as Mooncake Festival and Chinese New Year, Old Seng Choong will also launch old school bakes with a more nostalgic slant.

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Good Fortune Beckons with Indulgent Treats
Good Fortune Beckons with Indulgent Treats

Usher in Lunar New Year with new festive cookie flavours from Old Seng Choong such as Chocolate Orange Sea Salt Cookies and Ginger Black Tea Cookies, available at S$23.80 each. Or impress your guests with their Original or Yuzu Pineapple Tarts featuring pineapple jam made from scratch with locally sourced pineapples, available from S$24.80.

  • Now - 29 Jan
  • 20% early bird discount, valid till 15 Jan
  • While stocks last