Old Seng Choong

  • Gourmet & Specialty Food

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Founded by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional bakes and cakes to celebrate every joyous occasion. This eponymous new concept is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker and confectioner himself for over 30 years. It is named after the well-loved Seng Choong Confectionery, which was established in 1965 and run by Daniel’s parents until its closure in 1996. Old Seng Choong pays homage to his father and the confectionery that sparked his culinary ambitions. The brand focuses on traditional festive treats to accompany every momentous occasion and celebration in life. Aside from rolling out promotional items for calendar events such as Mooncake Festival and Chinese New Year, Old Seng Choong will also launch old school bakes with a more nostalgic slant.

Offers & Packages

Mid-Autumn Special
Mid-Autumn Special

Immerse in an enchanting Mid-Autumn with delectable creations from Old Seng Choong including the premium Four Heavenly King mooncake selection or try new flavours such as Black Truffle Red Lotus Paste with Bakwa and more.

  • From S$62.80 nett
  • 20% off from now till 29 Aug
  • 15% off from 30 Aug - 6 Sep
  • Terms and Conditions apply