Old Seng Choong

  • Gourmet & Specialty Food

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Founded by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional bakes and cakes to celebrate every joyous occasion. This eponymous new concept is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker and confectioner himself for over 30 years. It is named after the well-loved Seng Choong Confectionery, which was established in 1965 and run by Daniel’s parents until its closure in 1996. Old Seng Choong pays homage to his father and the confectionery that sparked his culinary ambitions. The brand focuses on traditional festive treats to accompany every momentous occasion and celebration in life. Aside from rolling out promotional items for calendar events such as Mooncake Festival and Chinese New Year, Old Seng Choong will also launch old school bakes with a more nostalgic slant.

Offers & Packages

A Timeless Tradition of Reunion under the Moonlight
A Timeless Tradition of Reunion under the Moonlight

Bring your loved ones together this Mid-Autumn Festival with traditional baked flavours like White Lotus Paste with Pumpkin Seeds or Red Lotus Paste with Bakwa, best savoured with Chinese Tea. For durian lover, the Mao Shan Wang Mini Snowskin with rich and creamy texture would be an ideal choice, this festive season!

From S$60.80 (nett) onwards for a box of 4 White Lotus Paste with Pumpkin Seeds Mooncakes

  • Available till 1 Oct, while stocks last
  • Enjoy 25% off when you purchase by 15 Sep
  • Terms and conditions apply