• Beauty

Founded in 1978 with a mission to care for the world and always opposed to animal testing, Aveda creates vegan, high-performance hair and body formulas for beauty professionals and consumers, all with sustainability at heart.

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Aveda innovates in botanical technologies and green chemistry, combining the principles of modern science and Ayurveda, the ancient healing art of India. Aveda’s hair care is 90% naturally derived and features iconic aromas from pure flower and plant essences. Aveda’s high-performance franchises, Invati Advanced™, Nutriplenish™ and Botanical Repair™ have won dozens of awards. Aveda is Leaping Bunny approved by Cruelty Free International, a globally recognizable gold standard of approval for cruelty free products.