Top luxury watch brands

Explore the masterpieces and popular collections of luxury watches from the line-up of prestigious watch brands at Singapore's largest shopping mall

Audemars Piguet

In the annals of watchmaking excellence, Audemars Piguet is one of the most heralded names. Fusing time-honoured traditions and conservation efforts, the prestigious watch brand has led a pioneering path of innovation while supporting and executing sustainability projects. Their legacy of recognised collections continue to inspire, with their exceptional designs and watchmaking process perfectly encapsulated in the Royal Oak collection.

Royal Oak collection from luxury watch brand, Audemars Piguet

Collection Standout: Royal Oak

First introduced in 1972 and designed by the legendary Gerald Genta, the Royal Oak was constructed from steel, a radical departure from the use of gold and platinum. The famous octagonal aesthetic, indelible “Tapisserie” patterned dials, and hand-polished satin-brushed finishes have become the collection’s distinctive hallmark. Available in a range of colours and complications, the Royal Oak is an avant-garde icon.

Audemars Piguet is located at B2M-207, The Shoppes.


Started in 1735 by Jehan-Jacques Blancpain, Blancpain is the oldest watchmaker still in operation today. Pioneers in ultra-thin and automatic movements, Blancpain artisans have a strict adherence to quality and only handcraft a limited number of models per day. Such dedication has made it one of the most respected and sought-after luxury watch brands in the world.

Collection Standout: Fifty Fathoms

The Fifty Fathoms is a collection that inspires awe through artistry and innovation in timekeeping. The world’s first modern diver’s watch grabs your attention with its alluring aesthetic. From its unidirectional bezel to the screw-down crown and potent water resistance, this timepiece has become an indispensable tool for underwater exploration.

Blancpain is located at B2M-237, The Shoppes.


Bovet Fleurier

For almost two centuries, Bovet has brought a deft human touch to their craft. This artisanal approach is evident in their stunning timepieces, handcrafted in-house in Tramelan, Switzerland. Another highly coveted luxury watch brand, the intricate engraving, gem-setting, and refined textures culminate in beautiful watches that keep in step with innovation.

Collection Standout: Virtuoso

The models that make up the Virtuoso Collection feature intricate watch faces and are adorned with elaborate gears and furnishings that produce an alluring complexity. The Amadeo® system sets this collection apart from the typical timepiece: with one press of a button, the wristwatch converts into a table clock or a dandy pocket watch. A bonafide conversation starter, a Virtuoso is a striking statement in Haute horology.

Bovet Fleurier is located at B2M-200, The Shoppes.


With a history dating back to 1775, Breguet is one of the world's most prestigious Swiss watchmakers. In 1795, Breguet pioneered one of the most significant watchmaking revolutions with the invention of the tourbillon, which was patented in 1801. Among the brand’s signature elements are the Breguet numerals, a set of distinct numerals on the watch face, and the Breguet hands, a hollow moon-shaped tip. Even today, Breguet watches are highly sought after by collectors and enthusiasts because of their elegant designs and technical innovations.

Collection Standout: Tradition

Inspired by its founder, Abraham Louis Breguet, the Tradition collection is a line of watches that pays homage to the brand’s rich history and innovative watchmaking techniques. Though Tradition features a range of models, each with its own unique features and design elements that showcase the detailed craftsmanship and inner workings of the watch on the dial. A collection sure to impress, any timepiece from this collection has its own character and appeals to watch connoisseurs.

Breguet is located at B2M-236, The Shoppes.


Residing regally in the upper echelons of the world's elite jewellers is Cartier. From its earliest days in 1847 at 29 Rue Montorgueil, this Parisian House has continually evolved the definition of luxurious glamour. Whether it's leather goods, eyewear, or fragrances, the brand has developed a culture of design unlike anyone else.

Collection Standout: Tank

Cartier’s expertise in jewellery inevitably led to explorations in watchmaking, making them a notable luxury watch brand. This was followed by the release of Cartier men's and women’s watches, with their most iconic collection – Tank – debuting in 1918. Unmistakable with its rectangular shape, refined styling, and premium materials, the Tank has become a favourite accessory on the wrists of devotees worldwide with its timeless design.

Cartier is located at B1-39A, The Shoppes.

Grand Seiko

With years of experience and excellent craftsmanship, Grand Seiko is a Japanese watchmaker that started in 1960. Bringing the seasons and nature to life through its exquisite designs, this luxury watch brand is at the forefront of watchmaking. Upholding its principle to build the best watches, all timepieces by Grand Seiko are handmade with a high level of precision and standard, setting them apart from the competition.

Storefront with the 'Grand Seiko' brand name, a luxury watch brand from Japan, at Marina Bay Sands, Singapore

Collection Standout: Heritage Collection

The Grand Seiko Snowflake (SBGA211), a statement piece from the Heritage Collection, is a mesmerising and unrivalled timepiece. Drawing inspiration from the Hotaka mountains in Japan, the steel second hand with a blue finish glides in a smooth motion over the pure white dial. Powered by Spring Drive, Grand Seiko's unique watch technology, this classic timepiece is a luxury chronograph that will make an impression. Discover what this much-coveted luxury watch brand offers at Marina Bay Sands.

Grand Seiko is located at B2M-235, The Shoppes.


Challenging the expectations of traditions and heritage, Hublot entered the luxury watch space with a defiant swagger. Founded in 1980, the relative newcomer swiftly established an ardent following of enthusiasts who appreciate their ‘Art of Fusion’ philosophy. The brand harnesses the essence of materials, movements, and manufacturing to create luxurious timepieces like no other.

Interior of luxury watch brand, Hublot at Marina Bay Sands, Singapore

Collection Standout: Big Bang

This dedication to their craft is evident in Hublot’s flagship watch, the Big Bang. Designed around a porthole-shaped face, a mix of metal and rubber, and beautiful mechanisms, this model has been crowned as a contemporary masterpiece.

Hublot is located at L1-58, The Shoppes.

IWC Schaffhausen

IWC Schaffhausen began with Boston watchmaker Florentine Ariosto Jones, who founded the company in Schaffhausen in 1868. The visionary craftsman collaborated with expert Swiss horologists to create technically superior pocket watches and clocks of the era. Since then, IWC has produced beautiful timepieces that rank the brand amongst the most illustrious of watchmakers. 

Collection Standout: Pilot

The world of aviation has been a consistent source of inspiration for watch creators and collectors. Conceived initially as precise tools for navigation, the Pilot Collection is desired for its versatile details, such as the contours of its iconic cockpit design, large dials, and extreme robustness. Since its debut in the 1930s, the Pilot has remained a popular choice for watch enthusiasts with its truly timeless design.

IWC Schaffhausen is located at B2M-210, The Shoppes.


Founded in 1833 by Antoine LeCoultre, Jaeger-LeCoultre is one of the most technically revered brands in the watchmaking industry. Their unwavering dedication to precise engineering is the brand’s trademark, with a collaboration between Jacques-David LeCoultre and René-Alfred Chauvot resulting in a masterpiece of 20th century design, the Reverso.

Collection Standout: Reverso

Inspired by the intense demands of polo matches, the Reverso Collection demonstrates how form meets function. A harmonious synthesis of Art Deco geometry and complex mechanisms, the watch is built with a distinct rectangular-shaped case that gives the collection its initial appeal. Turning heads is a default state for the Reverso, most notably through the iconic swiveling face that can be flipped to protect the watch or reveal other touches like engraving or gemstones.

Jaeger-LeCoultre is located at B2M-240, The Shoppes.


Any mention of Montblanc likely conjures up imagery of lavishly adorned fountain pens, leather goods, and other luxurious accessories. As the brand evolved over time, it harnessed its talent for fine craftsmanship and visual language to design exceptional timekeepers, establishing the brand as one of the most recognisable luxury watch labels.

Luxury watch by Montblanc from the TimeWalker collection

Collection Standout: TimeWalker

Finding inspiration in the golden era of motor racing, the TimeWalker Collection embodies the essence of performance in a Montblanc watch. The stainless-steel case and sunburst dial give the face an alluring appeal. Every inch of this thoughtfully designed chronograph is crafted with attention to detail.

Montblanc is located at B2-64, The Shoppes.


As the creator of the first minute-repeating wristwatch, OMEGA continues to pioneer innovations in the watchmaking industry and remains steadfast in their drive for technical precision. Since their inception more than 160 years ago, the Swiss luxury watch brand has produced countless timepieces that have made their mark on watchmaking history.

Collection Standout: Speedmaster

Desirable from every conceivable angle, the Speedmaster marries unparalleled technical operation with a confident, classical design that is perpetually in style. A watch that encapsulates the brand’s pioneering spirit, the OMEGA Speedmaster was the first watch worn on the moon, making it one of history’s most iconic timepieces.

OMEGA is located at B2M-206, The Shoppes.


Founded in 1860 in the cradle of the Renaissance of Florence, Panerai's history is marked by technical innovations and excellence in performance. Its first watches were made exclusively for the Italian Navy, which required precise tools for their operations. Panerai’s pioneering features – luminous dials and hands, advanced water resistance, and cultivated materials – are a showcase of the brand’s legacy.

Collection Standout: Luminor

A classic since the 1950s, Panerai's Luminor Collection blends Italian design and Swiss watchmaking techniques to craft its distinctive look. The Luminor pays homage to the brand's early collaborations with the Italian Navy with its luminescent dial and a patented crown protection device to prevent water penetration.

Panerai is located at B1-93, The Shoppes.

Patek Philippe

One of the last independent, family-owned watchmakers still operating today, Patek Philippe continues to inspire the art of horology with its design philosophy, patented innovations, and technical prowess. Their pieces are hand-finished with skills and centuries-old expertise passed down through generations; this perennial motif is reflected in how a Patek Philippe is proudly passed from one generation to the next. Setting a benchmark for the art of watchmaking, Patek Philippe is one of the best luxury watch brands to amp up your timepiece colleciton.

Storefront of luxury watch brand, Patek Philippe, at Marina Bay Sands, Singapore

Collection Standout: Nautilus

Sports meets luxury in the Nautilus collection. Notable for the octagonal bezel framing the porthole-inspired face and horizontally embossed dial, the Nautilus Collection crystallises a luxury sports watch for men with the spirit for an active lifestyle and incomparable class.

Patek Philippe is located at B2M-239, The Shoppes.


Founded in 1874, Piaget developed a reputation for crafting exceptionally thin automatic movements. The Caliber 9P resulted from these breakthroughs, followed three years later by the 12P. The world's thinnest automatic movement at the time of its introduction, it helped usher in the era of ultra-thin design, establishing Piaget as one of the most successful brands in luxuriously elegant watchmaking.

Collection Standout: Altiplano & Polo

Decades later, Piaget continues to collect accolades for their exemplary craft in Haute timepiece making. Of the varied collections the brand produces, the Altiplano’s ultra-thin grace and sleek movements and the Polo’s dynamic masculinity best encapsulate the qualities of honoured heritage and commitment to perfection.  

Piaget is located at B2M-208, The Shoppes.

Richard Mille

With the launch of the RM 001 Tourbillon, Richard Mille showcased their watchmaking abilities with innovative techniques and artistic sensibilities. Each hand-assembled model by the brand extends the field of horological knowledge with the application of new innovations, the use of new technological materials, and endless inventive endeavors.

Interior of Richard Mille, a luxury watch brand in Singapore, at Marina Bay Sands

Collection Standout: RM 027 Rafael Nadal

A standout of Richard Mille’s collections is the RM 027 Rafael Nadal. Designed to withstand shocks during tennis games, this engineering marvel has the RM look in every way, with its staggering display of exposed gears, strong geometry, and manual winding tourbillon movement; the result is one of the world’s lightest mechanical wristwatches at less than 20 grams.

Richard Mille is located at L1-08, Hotel Tower 2.


Rolex is arguably the most recognisable luxury watch brand in the world. Since its founding in 1905 by Hans Wilsdorf, Rolex has become the bastion of the watchmaking industry with an unrivalled cultural cache and countless awards and achievements. A true pioneer, Rolex created the first watch to receive the Swiss Certificate for Chronometric Precision in 1910, inventing self-winding technology in 1931, and date displays in 1945.

Store interior of a luxury watch brand in Singapore, Rolex, at Marina Bay Sands

Collection Standout: The Submariner

The Rolex catalogue is furnished with celebrated classics such as the Daytona, Oyster, and the benchmark among divers and watch fanatics, the Submariner. Featuring a unidirectional rotatable bezel, distinctive dial, and durable Oyster case, the Submariner is an investment in stature.

Rolex is located at B2M-211, The Shoppes.

TAG Heuer

In motorsports, a driver’s pursuit of elite performance relies on the precise recording of time. TAG Heuer has been a keen advocate and trusted maker of timepieces for the track, with the belief that victories result from the choices made in a fraction of a second. This philosophy fuels their innovations in precise timekeeping, and their watches embody their expertise and high precision standards

Close-up of a luxury watch from Tag Heuer's Carrera collection

Collection Standout: Carrera

Created in 1963 with the racing purist in mind, the Carrera Collection was designed to keep up with those living in the fast lane. A tribute to the challenging Carrera Panamericana auto race, each model blends sporty elegance, rich materials, and technical wizardry that brings conversation and admiration to any occasion.

TAG Heuer is located at B1-LB2M-244, The Shoppes.


A Swiss luxury watch brand founded in 1926 by the founder of Rolex, Tudor offers quality craftsmanship, reliable performance and timeless designs. Another top favourite luxury watch brand in Singapore, Tudor is built for adventurers with a strong focus on features like durability, waterproofing and shock resistance.

A classic timepiece by luxury watch brand, Tudor with army green strip and black watch face against an iceberg background

Collection Standout: Black Bay

As one of Tudor’s iconic collections, the Black Bay is most notable for its classic and vintage-inspired design. Equipped with a self-winding mechanical movement and water resistance of up to 200 meters, the Black Bay watches have a power reserve of approximately 70 hours. Available in a variety of colours and a choice of steel, aged or rubber leather, the Black Bay sets the standard for a diver’s watch.

Tudor is located at B2M-201, The Shoppes.

Vacheron Constantin

Founded in 1755, Vacheron Constantin is one of the oldest watch manufacturers in the world with a focus on technical mastery, inspired design, and refined finishing touches. With their insightful understanding of engineering and aesthetics, the brand strives to produce collections that delight with their honed artistry. Standing at the forefront of watchmaking and luxury, Vacheron Constantin is a brand that embodies the essence of a luxury watch.

Collection Standout: Patrimony

In their quest for the ultimate expression in class and minimalist beauty, the Patrimony Collection emanates the essence of Vacheron’s ideology. Clean lines and essential-only details are a nod to the design language of the 1950s. With intricate complications and meticulous attention to clarity, the Patrimony is a watch that subtly complements any ensemble.

Vacheron Constantin is located at B2M-238, The Shoppes.


Created by visionary watchmaker Georges Favre-Jacot, Zenith is a serial award winner for its excellence in chronometry. Setting the standard for time recording tools with a high degree of accuracy, the Swiss watch brand amassed over two thousand timekeeping precision awards between 1903 and late-1960s.

Collection Standout: Zenith El Primero

The Zenith El Primero holds the enviable title of being the world’s first automatic chronograph. Launched in 1969, its stunning movement and complex construction are a work of art. The El Primero was the first high frequency chronograph, with its movements operating at 36,000 vibrations per hour, which allowed measurements with an incredible accuracy of up to 1/10th of a second and formed the basis of a collection that is unrivalled in its technical proficiency.

Zenith is located at B2M-205, The Shoppes.

Luxury Watch Retailers in Singapore

Discover other popular luxury watch brands from these retailers that curate the finest selection of watches. 

Sincere Fine Watches

Interior of  Sincere Haute Horlogerie, a retailer for luxury watch brands in Singapore

A superior luxury watch retailer in Singapore, Sincere Fine Watches offers refined watch enthusiasts and collectors the best of luxury watchmaking. Specialising in high-end and rare timepieces, the retailer carries an extensive collection of limited-edition watches from the most prestigious brands in the industry, such as Jacob and CoAngelus, and Corum. With its flagship store in Singapore’s luxurious shopping mall, Sincere Fine Watches is a must-visit for anyone looking to invest in an exceptional timepiece.

Sincere Fine Watches is located at B2M-202, The Shoppes.