Bringing Marina Bay to life through festivals and tentpole events

“Festivalisation” strategy offers guests a whole new experience with each visit to Marina Bay Sands




As Asia’s premier meetings destination, Marina Bay Sands is home to myriad unique and vibrant venues, offering a world-class experience for event organisers and delegates. Marina Bay Sands further reinvents the guest experience with its year-long series of festivals, known as its “Festivalisation” strategy. These festivals enliven Marina Bay Sands’ events calendar and deepen guest engagement.

Each festival underscores distinctive facets of life, kindling inspiration and fostering guest connections, thus forging lasting memories. The year kicked off with the ‘Where Art Takes Shape’ festival, followed by the indulgence of ‘Where Your Senses Feast’, the wellness-focused ‘Where Mind and Body Connect’ in June and July, and the enthralling music odyssey of ‘Where Music Takes Over’ in July and August. Rounding off the year is a retail festival, offering retail therapy to guests at The Shoppes. Returning guests will be able to enjoy fresh, exhilarating experiences year-round, catering to their diverse interests and needs. The case study for ‘Where Art Takes Shape’ can be found here.

The back-to-back festivities complement Marina Bay Sands’ ongoing efforts to enhance the meetings experience for event organisers and delegates. They also complement the IR’s move to expand and strengthen its offerings by incorporating partners around the Bay. Known as the “Bay Precinct Strategy”, this development sees Marina Bay Sands working with other venues in the entire Marina Bay area, to offer a collective 8,000 rooms, 1,500 retail and dining experiences, and 10 attractions. This means that event organisers have more options to customise their delegate experience beyond Marina Bay Sands, opening a new world of possibilities.



Marina Bay Sands’ Inaugural Music Festival: Where Music Takes Over



Marina Bay Sands orchestrated its first-ever Music Festival, ‘Where Music Takes Over’, from 15 July to 2 August, immersing music enthusiasts in a cultural and sonic spectacle. Over 10 captivating concerts and musical performances transformed the property into a vibrant stage, headlined by global entertainment icons like Taiwanese Mandopop sensation David Tao and Colombian singer-songwriter J Balvin. These luminaries joined a remarkable lineup, including The 1975, The Strokes, RINI, Sabrina Carpenter, and A$AP Ferg. Where Music Takes Over resonated as a remarkable fusion of culture, music, and entertainment, leaving attendees with lasting memories of an exceptional sonic experience.



Where Your Senses Feast: An Epicurean Feast for the Senses



Between 15 and 28 May, Marina Bay Sands hosted a two-week food and wine extravaganza, 'Where Your Senses Feast'. Held in tandem with Vinexpo Asia – the leading international tradeshow for the wine and spirits sector in Asia – Where Your Senses Feast offered over 30 unique dining experiences, showcasing the talents of renowned chefs like Luke Mangan, Johanna Siy, and Stefan Stiller. The festival was held in creative and diverse settings, from an unprecedented culinary experience at ArtScience Museum's Future World: Where Art Meets Science exhibition to an experiential dining affair at MARQUEE nightclub.

In October, The Shoppes will celebrate fashion with a 21-day glitz and glamour extravaganza. From fashion shows to the return of a signature kids’ fashion event, the retail festival will excite guests with trunk shows, private shopping experiences, and more.

The Festivalisation strategy speaks volumes of Marina Bay Sands’ commitment to delighting guests throughout the year. As the year unfolds, these themed festivals will offer guests a fresh tapestry of immersive events, all united by the common thread of enriching guest connections and forging lasting memories. Look forward to the return of the art festival in January next year.